I did not know anything about MND before i got diagnosed and once told i found out thats what Steven Hawking had, for years i knew of him but not what was wrong, maybe its my ignorance or that nothing really stands out raising awareness.
Shortly after i came across Sarah's Story, if you havnt seen the advert you should take a look, its hard hitting and scared the life out of me when first diagnosed, but it sticks, it sticks in my mind how ruthless this disease is!
This is my opinion and please dont be offended.
When i see Sarah i think MND straight away, devastation.
When i see Patrick i think a fantastic man, inventor, painter and writer with MND.
When i see Alistair i think musician with MND, who i know little about.
Obviously there will have been many more campaigns that i am not aware of and probably need to look up more about aswel as Alistair.
I always thought the adverts you see appealing for donations and raising awareness tug on your heart strings, show you how bad things are, i am fully aware the MNDA have very little funding and averts, posters, etc cost, big time but maybe going in the hard hitting direction would be better, show the devastation, heartache, nitty gritty. Maybe this doesnt work! maybe it does.
How about an evolution style, showing someone in full heath deteriorate over year 1, then 2, then 3 then 4, then 5. To be honest i am not really in a position to come up with the ideas and im glad, it must be difficult. Its great all the work thats done by all involved and i wish them all the best in raising awareness and i hope ive not offended anyone, after all this is just my thoughts written in my blog.